Broadcasting vs. OTT Competition: How Legacy Networks and New Streaming Giants Innovate
Broadcasting vs. OTT Competition: How Legacy Networks and New Streaming Giants Innovate
Blog Article
Terrestrial broadcast series have long been established as widely recognized TV shows, produced and broadcast through traditional broadcasting stations. In contrast, streaming services are digitally distributed streaming platforms, with Netflix, regional streaming services, and Wavve being leading competitors. As viewing trends evolve, competition between network-produced series and OTT services has intensified. Consequently, each platform is developing exclusive releases and employing distinct strategies to strengthen its competitiveness.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing content with high mass appeal while maintaining classic narrative structures. In particular, they actively highlight star actors to attract audience interest and produce narratives that appeal to a diverse demographic, thereby securing a loyal audience. Additionally, leveraging their decades of industry presence and brand trust, they continue to deliver time-tested formulas, ensuring stable viewership ratings. This allows audiences to have multiple options to engage with network television through various distribution channels.
Differentiation Strategies of OTT Services
OTT services are expanding their influence by employing strategies distinct from legacy media. Firstly, they actively adopt new genres and innovative storytelling, prioritizing artistic direction and narrative depth over broad popularity. Secondly, they curate customized programming that meets the needs of individual tastes, targeting niche audiences. Lastly, they focus on producing multinational content aimed at the worldwide audience, allowing them to attract subscribers not only domestically but also internationally. Through these methods, OTT platforms are building industry dominance in ways different from traditional terrestrial broadcasting.
Competition and Collaboration Between Platforms
As terrestrial read more broadcasters increasingly penetrate the streaming space, competition has escalated. For instance, one of Korea’s leading networks and MBC operate their own OTT services, 'KBS Streaming Hub' and 'MBC Digital', respectively, making available their existing TV shows on online services. This effort helps maintain the influence of legacy networks while engaging modern audiences. Meanwhile, the rise of new media services is reshaping viewing habits towards more user-controlled content access.
Conversely, digital platforms are also solidifying their influence by collaborating with terrestrial broadcasters. A leading global streaming giant has gained massive international recognition with K-content hits like the breakout survival thriller and the supernatural dystopian sensation, leveraging the storytelling expertise of terrestrial broadcasters. This collaboration helps both parties maximize their potential, fostering a more dynamic industry. As a result, the lines between terrestrial and digital platforms continue to fade.
Ultimately, legacy TV series and OTT services are both rivaling each other and finding common ground through their respective differentiation strategies. Terrestrial dramas maintain classic formats and general audience focus, whereas digital platforms provide genre-defying and internationally appealing content. As strategic partnerships and cooperation between these platforms continue to grow, audiences can expect a wider-ranging and elevated content environment in the future.
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